Hello Gifters,  

I know from personal experience how hard it can be to select gifts for your loved ones. With too many options in this world, it can be extremely hard to put it all in a singular gift. Especially when you’re searching for something as unique as the person you’re gifting it to. And in finding that perfect gift, we sometimes overlook the tiny details when giving a gift. One such detail I would like to point out would be packaging.

What is done with love is done well. ~Van Gogh

Giving a gift is like pouring your heart out, it’s one of the 5 acts of love to that special person. The packaging, or the first view of the gift also must be something unexpected, something unique, something that is personalized and a little more special.

How can we expect our unique gift to fit in just…. a box? To achieve, this some of our favourite brands have come up with unique packing ideas or ways to present their premium products by providing their consumer with not only a five-star product but also five-star packaging, which is the perfect recipe for a dynamic experience. This shows their attention to detail and your thoughtfulness through that specific gift. 

Some packaging designs that are our personal favourite would be: 

5. Gucci: Gucci, a brand that has transformed into a pop-culture icon has also introduced its now well-known, distinctive green packaging design as a part of its commitment to sustainability in 2020. The shade of rich deep green that we have now come to recognise as the brand is very bold move towards sustainability while featuring the brand’s aesthetic value.
   They also feature an ornate decorative pattern embossed with minimalist designs onto shopping bags and boxes that are made of eco-friendly materials, such as responsibly sourced paper and recycled components that emphasize simplicity while maintaining the brand’s luxurious appeal while caring for the environment. 

4. Cartier: All I need to say about this honestly. Cartier, a brand well known for giving its consumers the once-in-a-lifetime purchase like the Destinée Solitaire, is also renowned for its prominent red boxes with gold accents, which showcase the brand’s finesse beautifully. The red box also features rich typography, a velvety red exterior along with a sleek gold logo, that creates a harmonious contrast in the packaging. 

   They also use eco-friendly packaging, for example, the use of recycled paper, bio-degradable fabrics, and plant-based ink, and most importantly the iconic boxes that now contain 50% post-consumer recycled fibres. For a modernity, it also offers white packaging with a clean design and an embossed logo in gold or silver to limited designs. 

3. Hermès: To Hermes, The Kelly and Birkin Bag aren’t the only iconic things. I mean think about it, when I say Hermes, the colour orange is bound to pop up in your mind. But did you know that this gorgeous orange that we love wasn’t even a part of the Pantone shade of the brand? They had to change their brand identity from the usual cream-coloured packaging to orange due to its unavailability during World War II. Now, isn’t that crazy? Over time, that orange became synonymous with Hermes itself. 

   Since then, the Hermes’ bold orange boxes paired with brown-coloured ribbons have become a staple to the packaging. It features clean lines and a minimalist orientation with a focus on showcasing the product. Their logo is often discreetly printed or embossed on the packing, adding to its understated elegance. The packaging is robust and meticulously designed to protect the high-end luxury item inside while also keeping its aesthetic appeal in mind. They also have holiday editions of the packaging, incorporating intricate patterns, gold accents, or seasonal motifs to add an extra seasonal touch to your holiday shopping. 

2. Chanel: Minimalistic luxury packaging has been one of the hottest trends in the luxury industry.  A good example of that trend is Chanel’s packaging which offers a simple yet elegant unboxing experience. This is also the reason why Channel is the epitome of sophistication. Their packaging never screams anything less than luxury while not being completely in your face. Its packaging has stayed consistent while having subtle changes over the years to refine its timeless aura. 

   It features monochrome boxes in white, black, or beige. Their signature packaging design is a neutral white box with black contours with the iconic interlocking CC logo prominently displayed, adding a touch of timeless class. The black ribbon and the Cameilla flowers (an addition to its gift packaging) adds a final touch of refinement, giving customers a memorable unboxing experience. Let’s not forget the addition of luxurious textures like satin or printed designs to some of the limited-edition boxes, which enhance the already special unboxing experience. 

1. Dior: Similarly, I’m sure we’re well familiar with the iconic Dior packaging that is easily recognizable. It is the perfect example of sustainability with understated elegance as it perfectly encapsulates the phrase ‘less is more’. It’s the kind of luxury that stands out in its own beautifully subtle way. Its cosmetic packaging features a box designed to recall the straw of a boater hat and the fabric of the Dior summer collections, adding a touch of timelessness and nostalgia. Along with glittering gold accents and textures that add to the sensory experience it feels complete; but never without the iconic bows that seem to maintain the harmony in the packaging. 

   It is also one of the brands that have embraced sustainable packaging designs that are FSC-certified, recycled, and made of compostable cardboard. They use solvent-free, water-based ink to create enchanting designs adding to its beauty. They also offer an option to personalize the gift boxes by adding handwritten messages allowing the gifter to be more involved and making it more thoughtful and unique. The packaging often features iconic codes like the toile de Jouy and the majestic bee, celebrating Dior’s heritage and passion for nature. Allowing Dior to celebrate its couture soul while being a part of your experience. 

To conclude, why should one settle for something ordinary when the gift itself is extraordinary? The act of luxury packaging that is unique and premium makes the brand not only stand out but also shows the mind of the brand that is wrapped in elegance and thoughtfulness. And for us, that’s the thought that counts the most. 

Until next time, Signing off for now.