Let’s be real—owning a Ferrari is already a dream come true. But imagine we told you Ferrari has a model so scarce, even billionaires are ghosted by Maranello? That’s not a brag—it’s Ferrari’s policy of absolute exclusivity. We’re referring to a line of cars so exclusive, so personalised, that they don’t even appear in your wildest car dreams.

These are super-cars constructed not for the rich, but for the crème de la crème 0.0001%.

Welcome to the world of the LaFerrari Aperta and the Ferrari SP48 Unica—the prancing horse marque’s crowning glories. It’s not merely a matter of horsepower.

The LaFerrari Aperta — A Hypercar Icon With Its Own VIP List

Back in 2017, Ferrari marked its 70th birthday in the most Ferrari manner imaginable—by building an ultra-rare open-top monster: the LaFerrari Aperta. Just 210 were ever produced, and each was built for select clients hand-selected by the company. No orders. No waiting list. You either got in—or you didn’t.

The Aperta isn’t simply a LaFerrari with its roof sliced off. It’s a symphony of velocity and feeling. The name “Aperta” literally translates to “open” in Italian, and the vehicle makes good on that name with its convertible design, which allows the howl of the hybrid V12 engine to reverberate in your psyche. Top speed? A respectable 217 mph. 0–60? Below 3 seconds. Quarter mile? 9.8 seconds. This isn’t a vehicle. It’s a private aircraft on wheels.

And just because you’re a celebrity doesn’t mean you’re getting one. Case in point: even Preston Henn, a billionaire Ferrari collector with 18 Ferraris, was turned down for an Aperta. Ferrari doesn’t just care about money—they care about loyalty, brand affection, and reputation in the community.

The SP48 Unica — When Ferrari Designs a Car Just For You

Think the Aperta is rare? Wait until you learn about the SP48 Unica—a vehicle so bespoke, there is only one in the whole world.

Harnessed from the base of the F8 Tributo, the SP48 holds the title as a one-off masterpiece that was manufactured single-handedly by Ferrari’s Special Projects Division, which specialised in building tailored vehicles for the brand’s most valued patrons. Leveraging Ferrari’s heritage, the SP48 is powered by a 3.9L V8 engine that combines twin-turbocharging with a jaw-dropping 710 horsepower, but the real alchemy lies in its design.

From the arrow-shaped fascia to the 3D-printed air intakes and grille, every curve and vent was made to match the personal taste of a client who worked directly with Ferrari’s design team. Inside, black Alcantara interiors are paired with iridescent reddish-orange accents that mirror the custom exterior shade. Talk about a vibe check passed.

You may ask the owner? They indeed are special, who prefer to stay anonymous, and don’t want the car hidden away in a secret garage somewhere. He wants the world to see it—to inspire the next generation of Ferrari buffs. Whether it’s a car-obsessed teenager or some other multi-millionaire with style and resources, the dream lives on.

A Glimpse Into Ferrari’s Inner Circle: How to Buy a Car That Money Alone Can’t Get

Ferrari doesn’t sell these cars like hotcakes. There’s a multi-tiered selection process for their ultra-limited and one-off creations:

1. Loyalty First – You need to have a serious track record with Ferrari. Think multiple car purchases, participation in Ferrari events, and respect for their brand image.
2. No Resellers Allowed – Don’t even think about flipping your Ferrari. Doing so might get you blacklisted for life.
3. Custom Collaboration – For Special Projects like the SP48, clients collaborate directly with Ferrari designers to co-create the vehicle, choosing everything from the aerodynamics to interior trim.
4. Tailor-Made Rarity – The result? A literal one-of-a-kind Ferrari, never to be duplicated, ever.

This is next-level personalisation, and it’s all part of Ferrari’s mystique.

The Strategy of Scarcity — Why Ferrari Says No Even When You Say Please

While everyone else is attempting to sell as many vehicles as they can, Ferrari is doing the opposite. Their credo? Produce fewer cars than the market will ask for. It’s risky. It’s bold. But it works.

This strategy keeps their models rare and the resale value high, so high that some Ferraris appreciate the moment they leave the factory. Scarcity is not just part of Ferrari’s DNA—it is Ferrari’s DNA. And it’s what separates legendary machines from just expensive cars.

Ferrari: Not Just a Car, But a Cultural Icon

From the track-ready LaFerrari Aperta to the art-piece SP48 Unica, Ferrari has transformed the concept of car ownership in the 21st century. These cars are mobile statements of identity, wealth, and vision. They are crafted for individuals who view cars not merely as modes of transport, but as reflections of ambition and taste.

So, is Ferrari ownership like belonging to a secret club? No. It’s more like membership in a clandestine society in which each member receives a badge, in the form of a V12 engine.

And for the rest of us? We’ll keep staring, drooling, and dreaming… because that’s exactly how Ferrari wants it.