Alessandro Michele‘s journey as the Creative Director of Gucci can be described in many different ways – fascinating, curious, extraordinary, new, weird, and different. He had created this new unconventional identity for Gucci, which had a lot of different opinions from the audience. His ideas for the Italian fashion house consisted of maximalism and vivid contemporary fashion that redefined Gucci. 

Pay attention to one collection in particular, and you will understand just how high-end and distinct his ideas were. The most surreal was the GG Psychedelic Collection, which altered Gucci’s iconic monogram through the most perfect multi colored lens.

Alessandro Michele’s designs often blur the lines between reality and fantasy; his creations are noticeably vintage because that is how he defines fashion, as contemporary cultural art. He describes Fashion as ‘a floor in between’, as in reality and fantasy.

Alessandro Michele owns 35 editions of Alice in Wonderland, and countless critics have pointed out the main theme, the insanity of adulthood, to which Alessandro Michele says, “I love that it is kind of a psychedelic experience of your childhood.

It is like the rabbit hole Alice falls into, you can never understand what is real and what is a figment of imagination.” This is an aspect that Alessandro Michele wants to impart into his collections and designs. 

As you can see, this perspective of his is very evident in his work, with respect to the GG Psychedelic Collection, where he seamlessly blended diverse elements, like tulle gowns, Psychedelic-swirl dresses, chain mail capes, etc. His love for the maximalist aesthetic has given a fresh perspective to Gucci, as well as for the younger, new generation of consumers who want to style themselves distinctly.

The GG Psychedelic Collection does exactly that, blending dreamlike spirit, with bold colors and prints, high energy, it reinterprets the mind-bending aesthetics that used to be top notch in the 70s disco era, giving it a new edge in accessories and ready-to-wear series as well.

Alessandro Michele has used the iconic GG logo and reinterpreted it in a high-end, streetwear fashion, featuring a trippy multicolored stars pattern across a variety of pieces. The designs are contemporary artistic and include men’s and women’s ready-to-wear handbags, luggage, shoes, leather accessories, and other items. 

According to Hype beast, Alessandro Michele “channeled the spirit of ’70s psychedelia, which honed in on the distortion of visuals, surreal imagery, and wide color spectrums.” These same ideas are reflected in the collection’s hazy hues and visually challenging patterns.

The idea of this collection is the psychedelic distortion between reality and fantasy. Gucci is represented through a multi colored patterned art in a variety of patterns that showcases the floor in between what is real and fantasy, just like Alessandro Michele wanted.

The collection represents a club scene from the 1970s, it reflects the colors throughout giant disco balls and mirrors, making it appear surreal and hypnotizing. The art was designed by Christopher Simmonds, while the photography was done by Jordan Hemingway. The visuals have masterfully captured the reflected and refracted prints of the stunning designs worn by the model. 

The iconic GG logo psychedelic motif is reinterpreted with a pattern of multi colored stars. A plain black underlines the motif, but for the rest of it, the crazy colors pop off in a fun way. The print appears all over the women’s ready-to-wear as well, in silk and jersey, but mostly in knitwear; a dress features a drawstring waist as well.

The men’s collection is also the same kind of message, colorful, confident, and bold, although Alessandro Michele makes the men’s collection more sporty and funky, a technical jersey tracksuit that has a piping detail, an audacious bowling set consisting of a loose shirt and short trousers.

Keeping in mind the psychedelic rock age, Alessandro Michele has added a guitar case with the new GG monogram as well as luggage pieces from the Cruise 2020 collection, fashioned with motley print and pops of black, green, or pink leather trim.

There is even a collection of funky and artistic footwear like rubber slides, slip-ons, and Ace low-top sneakers decorated in print, as well as a new high-top version of the Ace sneaker for men.

Alessandro Michele has redefined the identity of Gucci. While keeping its original authenticity alive, he has explored new forms of art and designs, new themes and ideas, which are distinct but quite genuinely creative.

His take on contemporary literary art designs is as fantastical as the Alice in Wonderland books he so loves. His time at Gucci has left an indelible mark on the fashion industry. The bold and popping designs invite audiences into a world of fashion storytelling and creative processes.