Image Source- EDM.com

Coachella had some of the best festival brand activations of 2025, some expected and some unexpected, but all of them were awesome. From skincare and alcohol combos to exclusive carnival parties, Coachella lights up the night with not only music but also some amazing parties and brand collaborations. 

“With hundreds of eye-catching acts, branded happy hours, unique pop-ups, and more, attending Coachella is not for the indecisive, as much of the fun happens outside of the main stage. The massive event provides the space for activities, after parties, and additional special engagements that make the trek to Indio, Calif., that’s much more worth it” – Vibe Magazine.

Rhode Skin X 818 Tequila 

Two of the most popular brands launched by celebrities collaborated to make this incredible brand promotion photobooth. Hailey Bieber’s Rhode skin and Kendall Jenner’s 818 Tequila found a way to break through the desert’s dehydrating heat with beauty and beverages. The two best friends’ brands have a huge customer base that supports the brands as well as the celebrities, and therefore, this was one of the most enjoyable festival brand activations of 2025 at Coachella.

The photobooth was located near Coachella’s main traffic area, so as to get a lot of attention. Guests were invited to insert a Rhode coin into the booth before going inside for a quick photo session. Every guest received a Rhode lip tint and a miniature 818 tequila bottle that blended product samples with a memorable experience.

The booth had a soft, minimal aesthetic that showcased both brands’ personalities, and the limited edition pairings added that exclusivity feeling that left guests feeling special.

The Heineken House

One of the most loved brand pop was the returning favorite, Heineken House, without flashy design and only through bright energy, the house organised amazing Hip-Hop performances, making it one of the most fun and incredible festival brand activations of 2025. The first weekend even featured performances from The Pharcyde, DJ Premier, Pusha T, Southside, Murda Beatz, and more. The setup was designed as a vinyl-inspired dome, and the space blended retro visuals with a special lineup of live DJs. 

The inside was simple with a bar, dance floor, and lounge, but the atmosphere was immersive with the signature green glow. The simple but specifically curated lineup, along with multiple bars providing Heineken Original, Heineken Silver, and its alcohol free Heineken 0.0, kept guests inside longer than at the official event.

Adidas X Bad Bunny 

Adidas, one of the most popular sportswear brands in the world, seized the opportunity when Bad Bunny, a popular Latin singer, was announced as the first Latino Coachella headliner. The collaboration was especially loved by fans who love the singer’s music as well as the brand’s popular aesthetic.

Adidas’s campus experience was built inside a cube-shaped pop that was decorated with flowers and the logo in a big and bold design, which celebrated the launch of their newest sneakers in collaboration with Bad Bunny. 

This was one of the most anticipated festival brand activations of 2025. One side of the pop-up featured Bad Bunny’s signature logo crafted from steel and pine, and the other side featured the Adidas logo. It was undeniably one of the most fun fusions of fashion with retail and music that provided a fantastic shopping experience to the guests.

Aperol Spritz Piazza

Italian aperitivo brand Aperol made its Coachella debut through the Coachella Aperol Spritz Piazza, and it took full advantage of the fact that the only thing that rivals the Coachella goers’ love for music is a good cocktail experience. They have neon sunbeam vignettes as well as a trivia game that tests your knowledge of Italy and Aperol. Every design highlighted the signature orange colour of the brand and was made for Instagram-worthy posts. 

The space was friendly, creative, and orange in the best way, welcoming guests to a carefree, bright world of fun and drinks. Guests got a chance to learn about the art of crafting spritz while taking photos that will be the envy of their friends. This was one of the brightest and preppiest festival brand activations of 2025.

American Express 

Amex returned to Coachella with another standout activation – a refined, detail-rich experience built exclusively for Card Members. Known for its commitment to curated luxury, Amex continues to focus on experiences that feel crafted rather than crowded.

This year’s design was Y2K. very Gen-Z crafted with special attention to their love for “newstalgic” experiences.

The brand welcomed guests to design personalized charm keychains, snap photos in a pastel-toned booth, and take part in a dart game for limited edition snacks and brand giveaways. The cool, nostalgic, and stylish space encouraged guests to stay longer than needed.

 Coachella 2025 really rocked with some of the best festival brand activations of 2025. The collaborations and design ideas of many celebrities as well as brands were a sight for sore eyes, making the event more than just an interesting festival. Coachella has once again proven that over the decades, it has transformed to be not just a platform for music lovers to bond but also for brands to connect with customers and grow.