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Luxury brand partnerships

Top 5 Most Talked-About Collaborations at Milan Design Week 2025

Image Source: Vogue Milan Fashion Week 2025 unfolded with a renewed sense of boldness and reflection, as designers embraced both the future of fashion and the heritage of Italian craftsmanship. It served as the perfect balance between innovation and intention. It gained press and attention for the eye-catching, innovative collaborations between fashion houses, tech innovators, […]

milan design week 2025

Why Every Luxury Brand Cares About Milan Design Week

Ciao designers,  Today, we’re taking a trip to Milan, Italy, the birthplace of many design wonders of the world. A city where culture and heritage meet at every street corner, captivating anyone who’s ever strolled its cobblestone paths. Now, why are we going there? Milan is famed for its iconic Fashion Week—but beyond the runway, […]

Victoria Beckham style

From Posh to Power: How Victoria Beckham Reinvented Herself as a Luxury Fashion Icon

Victoria Beckham’s style journey has been one to document–from her career as a world-famous singer in the music group ‘Spice Girls’, to her comeback as a fashion icon. To know about how she went through this exact transformation, let’s go back to the year 2008, when Marc Jacobs, while reading the British newspaper, saw her […]

Fenty Beauty

The Fenty Effect: How Rihanna’s Makeup Brand is Redefining Luxury in Beauty

Hey there! Let’s talk about Rihanna for a second. Not Rihanna the pop star-diva (I know, iconic), but Rihanna the businesswoman, who changed the beauty industry for the good, and the mastermind behind Fenty Beauty. If you’ve ever struggled to find your foundation shade, you already know where this is going. Rihanna didn’t just drop […]

Luxury fashion brands

Heritage vs. Hype: The Brand Battle Brewing in Luxury Fashion

What’s the first thing that comes to your mind when I say luxury fashion brands? The most obvious answer would be Chanel? Gucci? Louis Vuitton? Classic answers. But if I’d asked the same question ten years ago, or ten years from now, would the list look the same? Probably not. Because right now, there’s a […]

Old money aesthetic

How Quiet Luxury Became a Billion-Dollar Branding Strategy

Hello luxury enthusiasts, Today’s topic of discussion happens to be quite a silent but commanding one. A strikingly similar cousin to the well-known old money aesthetic, Quiet Luxury has risen from the ashes like a phoenix, preparing for its major revival in 2023. This time, it’s here to stay. “Simplicity is the Ultimate Sophistication.” – […]

Ultra-luxury startups

From Niche to Necessary: The Rise of Ultra-Luxury Startups

Have you ever noticed how luxury isn’t what it used to be? Back in the day, it was all about the classic powerhouses — Rolex, Hermès, Rolls-Royce. The kind of brands your grandparents passed down like family heirlooms. But now? Luxury feels way more personal, bolder, and a lot more experimental. That’s because there’s a […]