04
May
May
The Birkin Effect: How one Bag Redefined Luxury & Status
-
Anshuman / 5 months
- 0
- 4 min read
The year is 1984. It’s a quiet flight from Paris to London, and French actress Jane Birkin is surreptitiously seated next to Jean-Louis Dumas, the then CEO of Hermes. After witnessing the spilling of her things from her signature straw bag, Dumas jokes that she needed a bag with pockets. The actress vowed to give […]