We’ve often heard that moving to a new city can change your life. One such tale is that of a Cornish barber who moved to London and, in doing so, changed the course of his destiny. He has built a luxury brand that beats every other in the perfume industry and is adored by Queen […]
This is the story of Givenchy, a fashion house that started with the vision of a young dreamer and now inspires many aspiring fashion designers and brand curators. Whether you are a fashion lover, a brand strategist, or someone curious about timeless fashion brands, the 70-year journey of Givenchy has lessons for you all. Let […]
Hello folks! So you know how perfume used to be all about those light florals, fresh citrusy vibes, or that super clean “just-showered” smell? Well, that’s kind of changing now – big time. These days, the perfume world is obsessed with bold, intense, long-lasting scents–and we have the Middle East to thank for it. Let’s […]
Okay, so we all know Hermès, right? Its Birkin and Kelly bags are always in the scene, dominating wish list, the silk scarves exude timeless elegance, and its ready-to-wear fashion makes heads turn on global runways. But do you remember when Hermès sold luxury perfumes – a space that now feels weirdly quiet? Like a […]
