# Tags
Ultra-luxury startups

From Niche to Necessary: The Rise of Ultra-Luxury Startups

Have you ever noticed how luxury isn’t what it used to be? Back in the day, it was all about the classic powerhouses — Rolex, Hermès, Rolls-Royce. The kind of brands your grandparents passed down like family heirlooms. But now? Luxury feels way more personal, bolder, and a lot more experimental. That’s because there’s a […]

Cannes (1)

How Cannes Became More Than a Film Festival—It’s a Luxury State of Mind

What pops into your head when we say “Cannes”? Be truthful—it’s not a movie reel. It stars in jaw-dropping fashion, sparkling gems, and a red carpet that appears to be plucked from a fantasy. Cannes is no longer a film festival. It’s the mood. A way of life. A straight-up luxury mindset. Where once a […]