Interesting question, before I answer that, do you have any idea what Coachella really is? Music festival? Yes, it is exactly that a music festival, centered around rock, indie and electronic artists.

While music remains the primary reason for this festival, it has certainly expanded its forum, like an extensive lineup of different artists in different music genres.

Along with that, the beautiful and distinctive art sculptures at Coachella 2025 attract attendees, and to add to that it has also become a fashion hotspot for trendsetters.

So while music is the core reason of the festival, the expanded areas of interest have attracted more and more attendees over the years.

Music Matters – In every genre

Coachella initially used to have a line up of only indie, rock and electronic artists, who now share stage with so many other different artists. Coachella has opened up the stage to new and upcoming artists every year, which has increased the diversity at the festival, welcoming fans of all genres to come together and celebrate music.

The Coachella 2025 lineup boasted headliners like Travis Scott, Charlie XCX, Missy Elliot, Lisa and JENNIE, with post Malone, benson boone, Lady Gaga etc, the fans were also surprised by visits from top artists like Billie Eilish and Queen Latifah. A huge crowd came to the festival to support their favorite artists, but while fans came for their favorites, they stayed for others too.

Fashion fiasco – influencer, celebrities and fans

The festival has constantly encouraged fans, attendees to customize their outfits to attend concerts for the hype. For generations of the festival, people have shown in the most eye-catching fits to get social media worthy pictures, to boast their fashion sense.

This fashion has evolved with the generations, coachella 2025 was no less, concert goers have showed up in the most fabulous fashionable fits, keeping up with the trends set by fashionable influencers, who dress in top brands for promotion at the festival, meanwhile celebrities set the trends for everyone else to follow, and then we have the authentic music lover crowd who dress in the most artistic sense according to the genre of music they support, often setting more trends than celebrities or influencers, transforming the festival into a desert runway.

The artists at Coachella rock amazing outfits that set a lot of trends and are appreciated and loved by fans. For example, at Coachella 2025 artists like Lady Gaga amazed fans by her Victorian styling, Jennie rocked the same outfit in different styles.

Commercial Opportunities and branding

Music and performances aside, Coachella’s main focus has slightly shifted to brand management and more on experience. Brands like Heinekein, Amex and Neutrogena, have taken over Coachella, with photogenic pop ups and interactive billboards according to Variety.

Besides that, there are some ‘invite only’ brand events, which are not even a part of the festival and cater only to influencers, celebrities and industry insiders. For example, Revolve and Neon Carnival are exclusive events and less of a festival.

Arts Festival

Coachella, as said by many locals and usual attendees, is all about the experience, music is of-course a part of it. The art and installations at the festival are spectacular creations that attract many attendees for pictures. It has become a key element of the festival.

Some of the installations are the same as years before as they are fan favorites, while there are also many new ones. The art offers the audience a chance to view the art from different perspectives that are as wide and diverse as the Coachella 2025 lineup.

Social media platform and luxury experiences

The $50,000, coachella experience is luxurious, including the tickets that go up to $649 for GA tickets, while the VIP tickets are a whopping $1399. Due to this, a reported percentage of 60% people brought their tickets to Coachella 2025 using payment plans.

The transportation, hotel, food etc also build up the cost, but what is the luxury experience? Glad you asked, for those of you who want the lavish coachella experience, there are private luxury villas, personal chefs and exclusive parties that encompass amounts up to $50,000 for that luxury experience.

However a lot of people said that the cost was worth it because of the amazing once in a lifetime experience.

It often feels like being an influencer or someone in the industry could really boost the overall experience, especially in events like at coachella, where branding and interaction makes for higher roles, it is often in the overall experience of just enjoying a festival with some special people that really just sums up the whole thing.

Meeting someone new, sharing the love for music, artists, clicking pictures, getting drunk, eating good food, these memories make that once in a lifetime experience worthy of that $50,000, and Coachella 2025 definitely deserves that hype.