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Every May, the Cannes Film Festival turns the French Riviera into one of, if not the most glamorous, spots on earth. While the event is centred around celebrating film, it’s become much more than that.

Cannes is now a global moment for fashion, luxury, beauty, and culture. Movie premieres still matter, but these days, the real show is happening on yachts, balconies, and beachside red carpets.

Luxury brands know this. And instead of just sponsoring parties or lending a few gowns, they have transformed Cannes into their playground.

This year, a few standout names managed to dominate the scene. Their events were stunning, their celebrity moments unforgettable, and their presence impossible to ignore.

Dior Turned Cannes Into A Living Editorial

Dior didn’t come to Cannes to compete. It came to lead. The French fashion house had its fingerprint on every major moment, dressing ambassadors like Anya Taylor-Joy and Blackpink’s Jisoo in custom looks that were pure elegance.

From sunrise photo calls to midnight premieres, every appearance felt deliberate and visually stunning. There were no weak looks. Every outfit felt like a magazine cover.

One of the biggest highlights of the whole festival was, by far, Dior’s private dinner at Hotel du Cap-Eden-Roc, where the guest list was somehow just as stylish as the outfits. Anya Taylor-Joy showed up in a stunning champagne-colored Dior gown with a full skirt and a delicate corset top.

Blackpink’s Jisoo wore a soft lavender dress with sheer details and gentle floral embroidery that felt light and dreamy. Even though Dior didn’t put on a traditional runway show, they still managed to tell a beautiful fashion story all week long, making every appearance feel like a special moment and bringing their style to life wherever they went.

The brand also leaned into social media marketing in a smart way. They gave behind-the-scenes peeks at fittings, beauty looks, and those last quiet seconds before a celebrity steps out of a black car onto the red carpet. These were the kinds of details that fans and followers dream about, and Dior knew exactly how to deliver them.

Chopard Made Sparkle The Main Event

If Dior owned the fashion story, Chopard ruled the red carpet. The Swiss jeweler is a longtime partner of the festival, and they brought serious sparkle to every major premiere. Their annual Red Carpet Collection was packed with bold, artistic pieces — layers of diamonds, bright sapphires, emerald cuffs, and earrings that moved with every head turn.

Demi Moore wore a necklace that could have had its press release. Naomi Campbell’s stacked rings were a study in both color and scale. It was the kind of high jewelry that doesn’t whisper. It sings. The message was clear: in a sea of couture, Chopard would be the shimmer that made everything unforgettable.

What made Chopard’s presence even stronger was the consistency. The brand’s pieces appeared across multiple events and on a wide range of stars.

Whether you were front row at a press call or watching Instagram Stories from your couch, their diamonds were hard to miss. They managed to be everywhere without feeling overdone, which is no small feat.

L’Oréal Paris Took Over The Beachfront

L’Oréal Paris is no stranger to the Cannes spotlight, but this year, they took things up a notch. Elle Fanning and Eva Longoria led the way as their main ambassadors, showing off radiant skin, bold lip colours, and hairdos that seemed to defy gravity itself. The focus was not only on glamour but also on making beauty feel like a natural part of the Cannes experience.

But L’Oréal didn’t just stay on the red carpet. They hosted panel talks, beauty tutorials, and intimate events that blended luxury with accessibility. Fans got to see how looks were created from scratch, and media outlets captured every detail. It was a masterclass in brand storytelling. You weren’t just watching a celebrity walk the carpet. You were seeing the beauty process unfold in real time.

The Bigger Picture

What all these brands showed this year is that Cannes isn’t just an event. It’s a canvas. Fashion houses, jewelers, and beauty giants now see it as a cultural platform, not just a photo opportunity. They are building narratives, creating unforgettable visuals, and anchoring their presence in the kind of pop culture moments that last far beyond the final screening.

At a time when attention spans are short and competition is everywhere, Cannes offers something rare. It gives luxury brands the chance to slow things down and tell a richer story. And in 2025, Dior, Chopard, and L’Oréal did exactly that.