#Events & Invitations #Upcoming Elite Events

Why Every Luxury Brand Cares About Milan Design Week

milan design week 2025

Ciao designers, 

Today, we’re taking a trip to Milan, Italy, the birthplace of many design wonders of the world. A city where culture and heritage meet at every street corner, captivating anyone who’s ever strolled its cobblestone paths.

Now, why are we going there? Milan is famed for its iconic Fashion Week—but beyond the runway, it hosts the world’s leading design event where form meets function in the most dazzling ways.

“Design is not just what it looks like and feels like. Design is how it works,” – Steve Jobs.

For those who don’t know much about Milan Design Week, or Salone del Mobile, it is a test field for old and new designers from various categories- whether that may be fashion, technology, or any other sector- to display their take on interior design. It’s a place where functionality meets creativity and innovative designs are born.

It’s a brand’s ticket to redesign and innovate its image from scratch- a way for luxury brands to express that their style doesn’t just stop at your closet, and aesthetic value can exist in any corner you wish to call home.

The event’s glamour is in its small moments, which are often missed. There are no grand displays or brands required; just a creative mind with bright ideas speaks to enthusiasts and tourists. This creates a sense of connectivity of an idea that is so humane and can only be done in Milan. Creative minds are the beating heart of the week.

The 63rd Milan Design Week took place from 7th to 13th April. It featured high-stakes collaborations between heritage houses and design leaders. The event continues to encourage sustainable innovation, experimentation with artificial intelligence, and a convergence of digital and physical experiences, displaying a bridge between technological innovation, design principles, and personal style.

The furniture trade fair took place in the Fiera Milano exhibition center on the outskirts of the city from 8th to 13th April, while the decentralized event Fuorisalone took over Milan’s design districts with exhibitions, installations, and events throughout the week. There were plenty of twists at Milan Design Week 2025.

The event featured participation from numerous luxury clothing brands, such as Gucci, Louis Vuitton, Prada, Hermes, and many more, utilizing the occasion as a platform to showcase endless artistry and inventiveness while incorporating technological innovations and environmental sustainability through furniture.

Since we have talked so much about the various brands that participated, why not know a little more about what they presented as well?

For example, Google Design Studio, led by Ivy Ross, participated this year, partnering with the water artist Lachlan Turczan. “Making the Invisible Visible” transforms intangible ideas into a physical experience, blending luminous sculptures with Google’s latest hardware innovations and displaying interactive installations that explored the intersection of digital innovation and physical spaces.

Or Ferrari, led by its chief design officer Flavio Manzoni, released the latest collectible collection of memorabilia and scale models, focusing on the race car’s key components. And, where the Ferrari 12 Cilindri won the prestigious Car Design Award, showcasing its design prowess through cutting-edge automotive designs and craftsmanship.

Or the Saint Laurent exhibition at Padiglione Visconti. Curated by Anthony Vaccarello as a quiet but expressive tribute to Charlotte Perriand. Uncovering four pieces that only existed as a part of her wildest imagination in the form of sketches or prototypes, dating back to 1943 to 1967.

Perriand’s work — especially the Bibliothèque Rio de Janeiro and the Table Mille-Feuilles (which made its first public debut) — was brought to life with precision and care. The space felt reverent, modern, and deeply architectural to bring important artifacts from of design culture and the history of hidden inaccessible collections a chance to be appreciated by a wider audience. There was a certain magic in its creation, to witness them fully objectified for the first time in a room so elegant, you would want to get lost in.

Dior collaborated with French artist Sam Baron and created three handblown glass vases as a part of its Ode a la Nature collection. Dior’s designs take inspiration from their rich history, especially with their rounded shapes that call to mind the famous 1947 Miss Dior amphora bottle.

They created a special exhibit with Dior Maison, displaying a carefully selected collection of home décor and furniture that highlighted the brand’s unique and stylish design.

At the same time, Gucci opened an exhibition called ’Bamboo Encounters’. The exhibition took inspiration from their craftsmanship in the 1940s. During that time, Gucci began using bamboo for the handles of their handbags, with the Gucci Bamboo 1947 being a well-known example. Gucci’s long history with bamboo was displayed in the exhibition, which additionally emphasized their ability to seamlessly combine innovation and tradition. This is a great example of how a company can respect its rich history while welcoming new concepts and developments.

Loewe presented a whimsical showcase of teapots created by 25 internationally renowned artists, designers, and architects, since it’s 2025. It was a display of collaboration of various individuals to create more than just a teapot.

From High Fashion to Home Design

These are just some examples of the brands that participated, there were many more who highlighted their potential in fusing their creativity in their spheres as well as in your home. And in all honesty, these brands aren’t just revealing their creative marvels to the world, they are thriving and pushing themselves to the limits, unimaginable to present something that integrates the versatility of their craftsmanship, extending their influence from high fashion to home design and any other possible sphere.

“To define is to limit”- Oscar Wilde.

The week allows the designers to truly unleash their creative potential by experimenting, inspiring, and redefining their limits, proving that their touch can turn glitter into gold in any way possible. It also allows a much-needed cross-pollination of industries and their thoughts and influences, giving the week its unique charm.

Why It Matters

Milan Design Week isn’t just about a designer’s capabilities, it reveals the designer’s ability to get out of their comfort zone and to create something beyond their imagination. The brand aims to create a meaningful connection with its audience. It’s an opportunity to display their creativity, adaptability, and vision.

They strive to engage with people beyond just the fashion or design markets. By doing so, they can establish themselves as creators and innovators. This approach helps reinforce their position as leaders in style and creativity.

In conclusion, Milan Design Week is a portal of endless possibilities, and the Luxury brands know this. It’s a place where an artist’s wildest imagination is displayed to an audience that wants to be inspired. A place where brands truly display their potential and more. A place where an artist’s mind is celebrated at its best.

A testament to the power of design to inspire and transform. So, whether you’re a die-hard fan of luxury or simply someone who appreciates great ideas, Milan Design Week has something for everyone.

So, I wonder if you felt the magic of Milan too? What were your favourite showcases or the brands that surprised you the most?

Until next time, Signing off for now.